Stand Walkthrough · MFCC Trade Fair 2026

Open layout.
Not cubicles.

A visitor walking up the MFCC aisle sees one stand, six labelled zones, and three ways in. Hip-height partitions inside, full-height back wall, fascia banner overhead. This page is what a 30-second glance feels like.

FAIR AISLE · VISITORS APPROACH FROM EITHER DIRECTION ← → 12 METRES INSIDE → SOLAR BATTERY HEAT PUMP WATER PRO ← INSIDE SOLAR BATTERY HEAT PUMP WATER PRO Battery ZONE 01 AC STAYS ON Solar ZONE 02 · ROOF SOLAR = ZERO BILL Heat Pump ZONE 03 HALF THE BILL Hospitality · Photo Backdrop COFFEE · PASTIZZI · CENTRE STAGE hip-height table · sample station · group photo wall iPad CAPTURE iPad CAPTURE WATER PRO €12 / MONTH · SUBSCRIPTION LAUNCH OVERHEAD FASCIA (suspended banner) HIP-HEIGHT partitions, not walls
Eye-level view · approaching the stand from the MFCC aisle 12 m × 6 m · 6 zones · 3 ways in

What a visitor experiences

Four moments, in order, from the aisle to the iPad. No closed walls, no cubicle feel, no dead corners.

01

From the aisle

Side flag banners catch them from 8 metres out, whichever direction they came from. They already know what is inside before they reach the front.

02

Look up

Overhead fascia banner across the entire front: WATER PRO · €12 / month. Mineral blue and chalk white. Reads from any angle of approach.

03

Walk in

Open floor. No front wall. Three zones unfold ahead at the back wall: Battery, Solar, Heat Pump. Hospitality and photo backdrop in the middle.

04

iPad capture

Two tablet stations book-end the middle row. Visitor leaves a lead in 40 seconds. GHL routes it instantly to the right sales rep.

Top-down plan view

Same stand, looking straight down. The colour blocks are zones, not walls. The only full-height vertical surfaces are the back wall (Battery / Solar / Heat Pump) and the two side flags. Everything else is open or hip-height.

12 × 6 metres

MFCC stand · island layout · aisle on bottom

12 METRES 6 M INSIDE → SOLAR BATTERY HEAT PUMP WATER PRO ← INSIDE SOLAR BATTERY HEAT PUMP WATER PRO BATTERY ZONE 01 SOLAR ZONE 02 · ROOF HEAT PUMP ZONE 03 iPad CAPTURE Hospitality · Photo Backdrop COFFEE · PASTIZZI · CENTRE STAGE iPad CAPTURE WATER PRO · OVERHEAD FASCIA €12 / MONTH · SUBSCRIPTION LAUNCH SUSPENDED · OPEN FLOOR BELOW ← FAIR AISLE · APPROACH FROM EITHER DIRECTION →

Solar

Warm amber. Rooftop photography. Zero bill.

Battery

Graphite and teal. Night interiors. AC stays on.

Heat Pump

Slate blue. Utility-room shots. Half the bill.

Water Pro

Mineral blue, chalk white. Overhead fascia.

iPad Capture

One station each end. Instant GHL routing.

Side Flags

Tall vertical banners on left + right edges.

On the cubicle question

Open layout, not closed boxes.

Only three surfaces go full-height: the back wall (Battery / Solar / Heat Pump branded panels) and the two side flag banners. Everything else is open floor or hip-height.

The front face has no wall. The Water Pro headline sits on an overhead fascia banner suspended above the stand. Visitors walk straight in below it. They see the whole interior from the aisle.

Internal partitions are hip-height only (around 1.1 m). They shape the visitor flow between zones without blocking sight lines. From any point inside the stand you can see every other zone.

Three ways in: centre-front, left of the iPad station, right of the iPad station. No queueing. No bottleneck.

The Growth Bully · Bajada New Energy MFCC Trade Fair · 24 June 2026 onwards Full deck